Digital Media Associate

Charter Cities Institute - Washington, D.C.

September 2021 – Present

• Managed social media accounts for the international development nonprofit, creating and implementing social media strategy while leading creation of content and social campaigns.

• Served as project manager for website revamp, creating a website audit, writing new content with emphasis on brand messaging and SEO, and guiding developer in redesign.

• Assisted in a major social media campaign to launch the Charter Cities Atlas, an interactive digital experience, printed book and podcast series, utilizing email marketing, virtual events, and gamified content.

• Measured social media performance with analytics to guide social media strategy, helping triple and double followers on Twitter and LinkedIn respectively.

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Digital Media Specialist & Video Producer

Dallas, Texas

January 2021 – August 2021

• Managed and created dynamic social media content, increasing social media engagement on LinkedIn from roughly 50 impressions per month to 5,000+, helping to increase lead generation.

• Managed video projects from inception to completion, writing and reviewing scripts, leading production processes, editing and approving video content.

• Developed and executed strategic digital marketing campaigns to drive awareness, sales and service through email marketing and digital content, including photography, video, and graphics.

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Writer & Video Producer

ZMG Ruckus Factory - Chicago, Illinois

April 2018 – December 2020

• Pitched and wrote scripts, researched stories, and edited news videos on science, nature, travel, and space under owned-and-operated brands, publishing on USA Today, MSN, and YouTube.

• Grew the Amaze Lab science brand from the ground up, with stories regularly surpassing millions of views, while also reaching monetization on YouTube and moving into a managerial role to approve others’ work.

• Developed digital marketing content for clients Hachette Book Group and Texas Mattress Makers to advance online brand positioning.

• Wrote and produced the daily entertainment roundup show Don’t Miss as well as lifestyle video content for the media brand Tpsy.

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Digital Editor & Writer 

China Daily - Beijing, China 

Aug 2015 – Aug 2017

·       Edited digital articles for clarity and grammar while reformatting online content and fact checking for the China Daily website’s international news desk

·       Wrote feature articles on culture and travel and also worked with the multimedia team to report on stories and produce video content for the website and application

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Producing Intern

KCRG TV 9, Cedar Rapids, Iowa 

May 2015 – Aug 2015

·       Edited sound bites and contacted sources to update news throughout the day

·       Helped produce live news shows. Wrote stories. Created graphics. Provided cues to live anchors and reporters

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Producer, Anchor, and Reporter

Daily Iowan TV, Iowa City, IA

Jan 2014 – May 2015

·       Produced fifteen-minute newscasts for the University of Iowa news station weekly including 2 live shows

·       Pitched, researched, edited, and reported on local topics as well as anchored one show a week

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Director of Marketing and Promotions

Iowawatch.org, Iowa City, IA

Oct. 2013 - May 2015

 

·       Developed and planned annual fundraising and awards banquet for an investigative journalism nonprofit

·       Worked as Director of Marketing and Promotions. Created a plan to improve and expand content and public relations efforts. Edited video and reported on investigative stories

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Consulting Intern

Frank N. Magid Associates, Marion, IA

Sept. 2014 - Dec. 2014​

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·       Helped create consulting power points for local news stations and Consumer Package Goods clients using SEO and analytics

·       Created ethnographies on focus groups for Southwest Airlines, Mott’s, & Dr. Pepper

·       Presented ideas to consultants on how the media should attract millennial consumers

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Student Producer

Hawkeye Network/UITV

Nov. 2012 - May 2014​

·       Produced short and long form documentary style video for the University of Iowa website and the magazine show Inside Iowa

·       Wrote scripts, shot and edited video, and shot and gave cues for live events 

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